LDM has plenty of strong fitness photography, shot by Oly Barnsley and the website design takes full advantage of it with fullscreen imagery on the home page and stylised black and white photography throughout.
The website runs on Shopify and includes a shop section, selling LDM branded training equipment and clothing.
As well as studio classes, which can be booked online through the website, LDM also offer private sessions and online workout video content. Making pricing clean and clear and introducing a system to allow users to check the weekly schedule and book classes were priorities.
Making the website fully responsive was incredibly important as many users visit the site to check today’s schedule and book classed on the go. The responsive Shopify theme makes sure that all content can be easily accessed and LDM clients can find what they’re looking for.