Baby Bao

Client work

One of Brighton’s best food spots, Baby Bao serve up fluffy Taiwanese inspired bao filled with delicious ingredients.

Baby Bao is one of our favourite places to eat in Brighton, so working with Adrian and team was an absolute pleasure. We refreshed the brand, designed and built a website on Shopify, and shot some stunning food photography which is used liberally throughout the site.

Branding - Photography - Shopify Development

Visit site Work with me

Food photography Brighton
Baby Bao Logo

Brand refresh

Baby Bao had never had a website, despite trading for over seven years.

Their residency at The Pond in Brighton’s North Laine has always been a success, and continues to go from strength to strength but it was time for some investment into some design and their own online presence.

We kept the panda, which had become synonymous with the brand but beefed up the weight of the outline. We replaced the lightweight typeface, which carries through to the website and played around with the positioning of the type around the panda itself.

Baby Bao Brighton
Baby Bao Brighton
Baby Bao Brighton

Food photography

Restaurant photography is easy when dishes look good, and that was certainly the case with Baby Bao.

The bao were mouthwatering, the loaded chips were begging to be eaten, and the sharing sides all looked delicious too.

We shot most of the dishes from the current menu, making sure there was a mix of landscape spreads for use on the website, as well as individual hero shots for some of the fan favourites from the menu, which lend themselves better to usage on social media as well as the website.

Baby Bao Brighton
Baby Bao Website

Shopify website

The Baby Bao website needed to serve several functions, and Shopify felt like the right platform on this occasion.

Firstly, a landing page for Baby Bao @ The Pond was necessary to display the current menu, along with kitchen operating hours. A template using custom sections was built, allowing the team to manage and easily update the menu in-house after launch.

Baby Bao has a cult local following, so the ability to sell some branded merch online was an important consideration. Shopify is ideal for this, and once merch goes live, customers will have the option to collect their order from The Pond and who knows, maybe stop for a drink and some food too.

The website also gives Baby Bao the opportunity to start building a mailing list. Again, something they’ve never had before. This will help them to promote events, menu specials, new merch and so on.

Baby Bao Website
Baby Bao Website
Baby Bao Website

Project impact

trees planted
What's this?

View all work

Gary Simmons

Let's work together.
Get in touch to discuss your project and see how I can help your business grow.

Get in touch

Need help?
Let's chat on WhatsApp