Baby Bao
Brighton's best bao slingers

One of Brighton’s best food spots, Baby Bao serve up fluffy Taiwanese inspired bao filled with delicious ingredients.

Baby Bao had never had a website, despite trading for ten years. Their residency at The Pond in Brighton’s North Laine has always been a success, and continues to go from strength to strength, but with the imminent launch of their own restaurant, it was time for some investment in design and their own online presence.

Baby Bao is one of our favourite places to eat in Brighton, so working with Adrian and team was an absolute pleasure. We refreshed the brand, designed and built a custom WordPress theme, and shot some stunning food photography which is used liberally throughout the site.

Brand refresh: We kept the panda, which had become synonymous with the brand, but beefed up the weight of the outline. We replaced the lightweight typeface, which carries through to the website, and played around with the positioning of the type around the panda itself.

Menu photography: Restaurant photography is easy when dishes look good, and that was certainly the case with Baby Bao. The bao were mouthwatering, the loaded chips were begging to be eaten, and the sharing sides all looked delicious too. We shot most of the dishes from the current menu, making sure there was a mix of landscape spreads for use on the website, as well as individual hero shots for some of the fan favourites from the menu, which lend themselves better to usage on social media as well as the website.

Restaurant web design: The Baby Bao website is simple but serves multiple functions, and WordPress felt like the right platform on this occasion. Landing pages, menus and booking options for both locations, kitchen hours and more, all in a bespoke WordPress theme, allowing the team to manage and easily update all details in-house post launch.