Shopify guides & insights
Long-form, practical writing on Shopify costs, migrations, redesigns, apps and SEO, from a designer-developer who builds these stores every week.
The archive
How to Set Up a Shopify Store Properly (The Things Most Tutorials Miss)
The setup decisions that are painful to change later, and which most getting-started guides skip entirely.
What WordPress Hosting Do I Actually Put Clients On?
The honest version: what actually matters in hosting, which host I put most client sites on, and the cases where it is the wrong answer.
Shopify Theme vs Custom Development: Which Should Your Business Choose?
When an off-the-shelf theme is genuinely enough, when custom earns its money, and how AI-assisted development changed the sums.
Migrating from WooCommerce to Shopify: A Complete Step-by-Step Guide
What moves, what doesn't, and how to migrate a WooCommerce store to Shopify without losing rankings, orders or your weekend.
Shopify Website Redesign: When Is It Time for a New Store?
How to tell a store that needs rebuilding from one that needs a good afternoon of fixes, and how to redesign without losing rankings.
When Should You Hire a Shopify Developer? 7 Signs Your Store Has Outgrown DIY
DIY Shopify gets you further than most people expect. Here are the seven signs it has stopped paying for itself.
How Much Does It Cost to Launch a Shopify Store in the UK?
The honest 2026 numbers, from a £30-a-month DIY build to a fully custom store, and where the budget actually goes.
Shopify Free Trial Explained: What You Should Build Before Paying
How the trial really works, what to have ready before the clock starts, and the Partner route that removes the clock entirely.
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